{"id":17945,"date":"2015-01-22T00:00:00","date_gmt":"2015-01-22T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/exposure-to-tv-alcohol-advertising-linked-to-underage-drinking\/"},"modified":"2023-06-13T05:21:19","modified_gmt":"2023-06-13T05:21:19","slug":"exposure-tv-alcohol-advertising-linked-underage-drinking","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/es\/resource\/exposure-tv-alcohol-advertising-linked-underage-drinking\/","title":{"rendered":"Exposici\u00f3n a publicidad televisiva de alcohol relacionada con el consumo de alcohol entre menores de edad"},"content":{"rendered":"<p><em>Noticias m\u00e9dicas hoy <\/em> inform\u00f3 sobre un estudio que examina c\u00f3mo la exposici\u00f3n a anuncios de alcohol en la televisi\u00f3n est\u00e1 relacionada con el consumo excesivo de alcohol y el consumo de alcohol en menores de edad.<\/p>\n<p>Investigadores de la Facultad de Medicina Geisel de Dartmouth en Lebanon, NH, investigaron el v\u00ednculo en un nuevo estudio publicado en la revista <em>Revista de Pediatr\u00eda de la Asociaci\u00f3n M\u00e9dica Estadounidense (JAMA).<\/em><\/p>\n<p>El alcohol es la droga m\u00e1s com\u00fan entre los j\u00f3venes y uno de los principales contribuyentes a la morbilidad y la mortalidad en todo el mundo. Cada a\u00f1o se gastan miles de millones de d\u00f3lares en la comercializaci\u00f3n del alcohol, seg\u00fan el art\u00edculo <a href=\"https:\/\/archpedi.jamanetwork.com\/article.aspx?articleid=2089643\">resumen en l\u00ednea. <\/a><\/p>\n<p>S\u00f3lo en Estados Unidos, se\u00f1ala el estudio, los productores de bebidas alcoh\u00f3licas gastaron $3.450 millones en publicidad en 2011.<\/p>\n<p>Los investigadores de Dartmouth utilizaron encuestas telef\u00f3nicas y web realizadas en 2011 y 2013 para evaluar hasta qu\u00e9 punto la publicidad televisiva influye en las conductas de consumo de alcohol entre los j\u00f3venes menores de edad. Los participantes en el estudio ten\u00edan entre 15 y 23 a\u00f1os, y 2.541 adolescentes fueron encuestados al inicio del estudio, 1.596 de los cuales tambi\u00e9n contribuyeron a una encuesta de seguimiento.<\/p>\n<p>Las encuestas examinaron el recuerdo de los participantes de los anuncios televisivos de productos alcoh\u00f3licos que se transmitieron durante 2010-11. En funci\u00f3n de si un participante hab\u00eda visto un anuncio, le hab\u00eda gustado e identificado correctamente la marca, los investigadores calcularon lo que llamaron una &quot;puntuaci\u00f3n de receptividad al alcohol&quot;.<\/p>\n<p>Los autores encontraron que una &quot;puntuaci\u00f3n de receptividad al alcohol&quot; m\u00e1s alta estaba relacionada con el inicio del consumo de alcohol, el consumo excesivo de alcohol y el consumo de riesgo entre los participantes menores de edad.<\/p>\n<p>El estudio determin\u00f3 que los participantes menores de edad ten\u00edan apenas menos probabilidades que los participantes con edad legal para beber de haber visto anuncios televisivos de alcohol:<\/p>\n<p>\u2022 23,4 por ciento de los j\u00f3venes de 15 a 17 a\u00f1os hab\u00edan visto anuncios de alcohol; como lo hab\u00eda hecho<br \/>\n\u2022 22,7 por ciento de los j\u00f3venes de 18 a 20 a\u00f1os; y<br \/>\n\u2022 25,6 por ciento de los j\u00f3venes de 21 a 23 a\u00f1os.<\/p>\n<p>&quot;Nuestro estudio encontr\u00f3 que la familiaridad con las im\u00e1genes de marketing televisivo de alcohol y la respuesta a ellas se asociaba con el posterior inicio del consumo de alcohol en una variedad de resultados de diversa gravedad entre adolescentes y adultos j\u00f3venes&quot;, escribieron los autores, &quot;sum\u00e1ndose a los estudios que sugieren que la publicidad del alcohol es una de las causas del consumo de alcohol entre los j\u00f3venes\u201d.<\/p>\n<p>Concluyeron que los est\u00e1ndares actuales de autorregulaci\u00f3n para la publicidad televisada de alcohol parecen proteger inadecuadamente a los j\u00f3venes menores de edad de la exposici\u00f3n a la publicidad televisada de alcohol y su efecto en el comportamiento.<\/p>","protected":false},"excerpt":{"rendered":"<p>Medical News Today reported about a study that examines how exposure to alcohol ads on television is linked to 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