{"id":17837,"date":"2015-05-21T00:00:00","date_gmt":"2015-05-21T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/the-use-of-social-media-to-reduce-college-drinking-examined-in-new-report\/"},"modified":"2015-05-21T00:00:00","modified_gmt":"2015-05-21T00:00:00","slug":"the-use-of-social-media-to-reduce-college-drinking-examined-in-new-report","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/es\/resource\/the-use-of-social-media-to-reduce-college-drinking-examined-in-new-report\/","title":{"rendered":"El uso de las redes sociales para reducir el consumo de alcohol en la universidad examinado en un nuevo informe"},"content":{"rendered":"<p>Una nueva investigaci\u00f3n publicada por la Escuela de Salud P\u00fablica de la Universidad de Boston recomienda que se implementen mensajes, pruebas de detecci\u00f3n e intervenciones en las redes sociales en las universidades para prevenir y reducir el consumo excesivo de alcohol y el consumo de alcohol entre menores de edad.<\/p>\n<p>Los investigadores notaron que aunque el consumo de alcohol entre los estudiantes de secundaria y los adultos j\u00f3venes que no est\u00e1n matriculados en la universidad ha disminuido, los comportamientos de consumo excesivo de alcohol entre los estudiantes universitarios solo han disminuido ligeramente. La mensajer\u00eda actual no funciona, afirma el informe. Tambi\u00e9n se necesita m\u00e1s prevenci\u00f3n ambiental, dice el informe, escrito por David Rosenbloom, profesor de pol\u00edtica y gesti\u00f3n de la salud en SPH.<\/p>\n<p>El informe recomienda que las universidades utilicen la tecnolog\u00eda m\u00f3vil para abordar el consumo excesivo de alcohol en los campus como parte de un enfoque integral que incluya la aplicaci\u00f3n constante de las leyes de consumo y edad para beber, especialistas en intervenci\u00f3n capacitados y medidas en\u00e9rgicas contra los m\u00e9todos de servicio de bajo precio, como los barriles y los happy hours. .<\/p>\n<p>&quot;Los precios bajos y la f\u00e1cil disponibilidad de cantidades esencialmente ilimitadas de alcohol, especialmente servido en grandes contenedores en entornos mal supervisados, crean una barrera casi insuperable para una acci\u00f3n efectiva para prevenir y reducir el da\u00f1o&quot;, dijo Rosenbloom en un comunicado de prensa.<\/p>\n<p>El informe dice que el salto en las tasas de consumo de alcohol entre el \u00faltimo a\u00f1o de la escuela secundaria y el primer a\u00f1o de universidad es mensurable.<\/p>\n<p>&quot;Muchos (estudiantes) comienzan a beber en exceso casi inmediatamente despu\u00e9s de llegar a la universidad, a pesar de que no bebieron durante su \u00faltimo a\u00f1o de secundaria&quot;, dice. &quot;El cambio es abrupto y las consecuencias negativas son graves&quot;.<\/p>\n<p>Los expertos en dise\u00f1o y programaci\u00f3n web\/m\u00f3vil deber\u00edan desarrollar mensajes \u201ccre\u00edbles\u201d para disuadir el consumo excesivo de alcohol entre los estudiantes que tienen edad legal para beber y desalentar el consumo de alcohol entre menores de edad para los estudiantes, recomiendan los expertos.<\/p>\n<p>&quot;Las tecnolog\u00edas emergentes ofrecen una oportunidad casi sin precedentes para crear e implementar intervenciones efectivas de prevenci\u00f3n y tratamiento a escala, particularmente en detecci\u00f3n e intervenci\u00f3n&quot;, dice el informe.<\/p>\n<p>Entre las opciones para dicha tecnolog\u00eda m\u00f3vil est\u00e1 la \u201corientaci\u00f3n geogr\u00e1fica\u201d, que podr\u00eda permitir la entrega de mensajes a un estudiante identificado en riesgo, en el momento y lugar donde podr\u00edan ocurrir episodios de consumo excesivo de alcohol.<\/p>\n<p>Rosenbloom dijo que las herramientas de las redes sociales &quot;deben utilizarse en el contexto de pol\u00edticas integrales que aborden el precio, el acceso y la responsabilidad&quot;.<\/p>\n<p>El informe critica a las universidades por no mantener los recursos y el compromiso con los tipos de estrategias integrales que han resultado efectivas para reducir los da\u00f1os relacionados con el alcohol. \u00a0<\/p>\n<p>Los participantes del taller incluyeron a muchos de los expertos m\u00e1s importantes del pa\u00eds sobre el consumo de alcohol en la edad universitaria y sus consecuencias. Con sus diferentes niveles de experiencia con las redes sociales, entendieron colectivamente que no habr\u00e1 una \u201caplicaci\u00f3n excelente\u201d que resuelva el problema del consumo de alcohol en la universidad.<\/p>\n<p>&quot;La eficacia de estas intervenciones respaldadas tecnol\u00f3gicamente depender\u00e1 en \u00faltima instancia de su uso en el contexto de una estrategia integral y de m\u00faltiples frentes para prevenir, reducir y tratar los problemas relacionados con el alcohol en estudiantes universitarios&quot;, concluy\u00f3 el informe.<\/p>\n<p>El informe est\u00e1 disponible aqu\u00ed: <a href=\"https:\/\/www.bu.edu\/sph\/files\/2015\/05\/Hilton-Final-4.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bu.edu\/sph\/files\/2015\/05\/Hilton-Final-4.pdf<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>New research released by the Boston University School of Public Health recommends that social media messaging, screening and interventions 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