{"id":17382,"date":"2017-04-28T00:00:00","date_gmt":"2017-04-28T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/using-media-campaigns-to-further-your-coalitions-message\/"},"modified":"2023-06-01T11:26:19","modified_gmt":"2023-06-01T11:26:19","slug":"using-media-campaigns-to-further-your-coalitions-message","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/es\/resource\/using-media-campaigns-to-further-your-coalitions-message\/","title":{"rendered":"Uso de campa\u00f1as en los medios para promover el mensaje de su coalici\u00f3n"},"content":{"rendered":"<p><strong>Date &amp; Time:<\/strong> May 11, 2017 1:00pm-2:00pm<\/p>\n<p><strong>Webinar Description:<\/strong><\/p>\n<p>Coalitions are always looking for ways to further their reach within the substance-abuse prevention field. Media campaigns are a great platform to achieve this goal. In many cases, coalitions can inspire, influence, and change our culture to act and create a better community by spreading their message. The purpose of this webinar is to provide coalitions with strategies to support their media campaigns when addressing impaired driving in their communities. Coalitions will have a chance to hear from media campaign experts from the Ad Council and the National Highway Traffic Safety Administration (NHTSA).\u00a0 Topics will include strategies which support media messaging efforts to address impaired driving with state and federal agencies.<\/p>\n<p><strong>Metas de aprendizaje:<\/strong><\/p>\n<p>In this webinar, coalitions will learn about<\/p>\n<ul>\n<li>Using a variety of messaging strategies to increase awareness for impaired driving<\/li>\n<li>Communication strategies supporting state and federal agencies<\/li>\n<li>NHTSA\u2019s media campaign strategy for addressing impaired driving<\/li>\n<\/ul>\n<p><strong>Intended Audience<\/strong>: Coalitions, Public Information Officers, Prevention Organizations, Law-enforcement Officers, and Local, State, and Federal Agency Traffic Safety Coordinators.<\/p>\n<p><strong>Moderador:<\/strong> Samuel Gaber, Evaluation &amp; Research Manager<\/p>\n<p><strong>Presentadores:<\/strong> Allison Palmer, Campaign Manager at the Ad Council, and Susan McMeen, Director of the Office of Consumer Information in the Office of Communications and Consumer Information for NHTSA.<\/p>\n<p><strong>Biographies:<\/strong><\/p>\n<p>Allison Palmer is a Campaign Manager at the Ad Council, the national nonprofit organization behind some of the most impactful public service campaigns in American history. From Smokey Bear\u2019s \u201cOnly You Can Prevent Forest Fires\u201d to the recent viral phenomenon \u201cLove Has No Labels,\u201d the Ad Council leverages the power of the media, leading creative minds and influencers to change opinions and behaviors around pressing social issues.<\/p>\n<p>As a Campaign Manager, she oversees the creative development, distribution and year-round promotion of Ad Council campaigns for private nonprofits and federal government agencies. Her campaigns include Buzzed Driving Prevention and Underage Drinking and Driving Prevention, both in partnership with the National Highway Traffic Safety Administration, Discovering Nature, in partnership with the U.S. Forest Service, and The Shelter Pet Project, in partnership with the Humane Society of the United States and Maddie\u2019s Fund<sup>\u00ae<\/sup>.<\/p>\n<p>Susan McMeen is currently the Director of the Office of Consumer Information in the Office of Communications and Consumer Information for the National Highway Traffic Safety Administration (NHTSA).\u00a0 She manages all the consumer campaigns such as CIOT, Drive Sober Get Pulled Over, Distracted Driving, Tirewise and Recall and 5 Star Rating System program.\u00a0 Prior to joining NHTSA, she was a marketing manager at the United States Postal Service in the new product development area.\u00a0 There she developed repositionable notes, automated the business reply mail online, and developed the Automated Postal Center that is now available nationwide.\u00a0 She has also worked at the Department of Energy in the Office of Energy Efficiency and Renewable Energy as a marketing manager.\u00a0 She was responsible for developing marketing campaigns for energy efficiency programs.<\/p>","protected":false},"excerpt":{"rendered":"<p>Fecha y hora: 11 de mayo de 2017, 1:00 p. m. a 2:00 p. m. Descripci\u00f3n del seminario web: Las coaliciones siempre est\u00e1n buscando formas de ampliar su alcance dentro de<\/p>","protected":false},"author":23,"featured_media":0,"template":"","resource_type":[284],"drug_specific_issues":[313,327],"action_to_do":[],"class_list":["post-17382","resource","type-resource","status-publish","hentry","resource_type-webinars","drug_specific_issues-impaired-driving","drug_specific_issues-media-and-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Media Campaigns to Further Your Coalitions Message | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/es\/resource\/using-media-campaigns-to-further-your-coalitions-message\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Media Campaigns to Further Your Coalitions Message | CADCA\" \/>\n<meta property=\"og:description\" content=\"Date &amp; 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