{"id":17351,"date":"2017-11-09T00:00:00","date_gmt":"2017-11-09T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/coalitions-in-action-better-brodhead-launches-social-media-campaign\/"},"modified":"2017-11-09T00:00:00","modified_gmt":"2017-11-09T00:00:00","slug":"coalitions-in-action-better-brodhead-launches-social-media-campaign","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/es\/resource\/coalitions-in-action-better-brodhead-launches-social-media-campaign\/","title":{"rendered":"Coaliciones en acci\u00f3n: Better Brodhead lanza campa\u00f1a en las redes sociales"},"content":{"rendered":"<p class=\"rtecenter\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/co119171.jpg\" style=\"height:457px; margin:5px; width:607px\" \/><br \/>\n\u00a0<\/p>\n<p>Better Brodhead, una coalici\u00f3n comunitaria en el centro sur de Wisconsin, se centra en reducir el uso de sustancias, el acoso y la violencia en el noviazgo entre los j\u00f3venes en el \u00e1rea del Distrito Escolar de Brodhead. El \u00e1rea geogr\u00e1fica del distrito escolar incluye la ciudad de Brodhead, una gran zona rural que cruza las fronteras del condado e incluye tierras de cultivo, bosques y v\u00edas fluviales.<\/p>\n<p>En el pasado, un desaf\u00edo que enfrent\u00f3 Better Brodhead fue aumentar la participaci\u00f3n de los j\u00f3venes en la coalici\u00f3n. En 2014 y 2015, Better Brodhead ten\u00eda solo dos miembros j\u00f3venes activos. Esto aument\u00f3 a seis estudiantes activos en 2016. Con el objetivo de aumentar la membres\u00eda y la participaci\u00f3n de los j\u00f3venes, Better Brodhead desarroll\u00f3, con la ayuda de sus miembros j\u00f3venes, una campa\u00f1a de normas sociales implementada durante la temporada de graduaci\u00f3n que utiliz\u00f3 las redes sociales para transmitir el mensaje a los estudiantes. .<\/p>\n<p>La campa\u00f1a &#039;#BeTheMajority&#039; incluy\u00f3 carteles impresos en las escuelas y mensajes en las redes sociales que promov\u00edan la prevenci\u00f3n del consumo de alcohol. #BeTheMajority se convirti\u00f3 en el mensaje de normas sociales reconocido por la coalici\u00f3n de j\u00f3venes. Un banner de #BeTheMajority y un stand de Instagram brindaron a los estudiantes la oportunidad de publicar y compartir sus fotos de #BeTheMajority en l\u00ednea. Las fotos se publicaron en la cuenta de Instagram del joven y se compartieron en la p\u00e1gina de Facebook de Better Brodhead, lo que aument\u00f3 el tr\u00e1fico a la p\u00e1gina de Facebook de Better Brodhead.<\/p>\n<p>La pancarta firmada por #BeTheMajority se colg\u00f3 en la escuela secundaria y el intercambio de fotos de Instagram cre\u00f3 un impulso que alent\u00f3 a m\u00e1s estudiantes a involucrarse en el trabajo de la coalici\u00f3n.<\/p>\n<p>Con el \u00e9xito de la campa\u00f1a de graduaci\u00f3n, la coalici\u00f3n se centr\u00f3 en desarrollar una campa\u00f1a similar en torno al regreso a casa el siguiente a\u00f1o escolar. Con la ayuda de un artista gr\u00e1fico, los estudiantes locales posaron para fotograf\u00edas que se utilizaron para los carteles de &#039;Respeta tu selfie&#039;. La campa\u00f1a de selfies incluy\u00f3 mensajes positivos sobre la resistencia a la presi\u00f3n de los compa\u00f1eros. Los carteles de Selfie inclu\u00edan: Respeta tu selfie, cuida tu selfie, toma decisiones para tu selfie, s\u00e9 tu selfie y respeta otros selfies. Se colocaron carteles con estos mensajes combinados con el mensaje #BeTheMajority en toda la escuela y en l\u00ednea y reforzaron el mensaje de prevenci\u00f3n del alcohol. Los miembros j\u00f3venes de Better Brodhead atendieron un puesto de informaci\u00f3n en el baile de bienvenida, distribuyeron materiales de prevenci\u00f3n y ofrecieron oportunidades para que los estudiantes se tomaran fotos en un marco de fotos de Snapchat &#039;Cuida tu selfie&#039;.<\/p>\n<p>La participaci\u00f3n de los j\u00f3venes en la coalici\u00f3n contin\u00faa creciendo. En dos a\u00f1os, la participaci\u00f3n juvenil ha aumentado de dos estudiantes a m\u00e1s de 60 estudiantes. Este aumento tambi\u00e9n ha llevado a una colaboraci\u00f3n m\u00e1s s\u00f3lida con la escuela y a una coalici\u00f3n comprometida m\u00e1s vibrante.<\/p>\n<p>\u201cLa participaci\u00f3n aut\u00e9ntica de los j\u00f3venes en el proceso de planificaci\u00f3n e implementaci\u00f3n incluye permitirles tener voz en las decisiones que se toman. A los j\u00f3venes se les brindaron oportunidades de capacitaci\u00f3n sobre liderazgo, defensa y estrategias de prevenci\u00f3n del uso de sustancias para que tuvieran las habilidades necesarias para desarrollar actividades de prevenci\u00f3n dirigidas por j\u00f3venes\u201d, dijo Kathy Comeau, directora del programa de Better Brodhead. \u201cLos adultos apoyaron a los j\u00f3venes, pero les permitieron liderar el proceso. Este proceso empoder\u00f3 a los j\u00f3venes para que se apropiaran de estas campa\u00f1as e inspir\u00f3 a otros j\u00f3venes a participar\u201d.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0 Better Brodhead, a community coalition in south central Wisconsin, is focused on reducing youth substance use, bullying and dating<\/p>","protected":false},"author":23,"featured_media":13721,"template":"","resource_type":[281],"drug_specific_issues":[],"action_to_do":[],"class_list":["post-17351","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-coalitions-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coalitions in Action: Better Brodhead Launches Social Media Campaign | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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