{"id":17229,"date":"2019-12-16T00:00:00","date_gmt":"2019-12-16T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/research-into-action-webinar-use-of-youth-appealing-advertising-among-alcohol-and-e-cigarette-brands-and-its-effect-on-youth-consumption\/"},"modified":"2023-10-13T18:08:09","modified_gmt":"2023-10-13T18:08:09","slug":"research-action-webinar-use-youth-appealing-advertising-among-alcohol-and-e-cigarette","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/es\/resource\/research-action-webinar-use-youth-appealing-advertising-among-alcohol-and-e-cigarette\/","title":{"rendered":"Seminario web de investigaci\u00f3n en acci\u00f3n: uso de publicidad atractiva para los j\u00f3venes entre las marcas de alcohol y cigarrillos electr\u00f3nicos y su efecto en el consumo de los j\u00f3venes"},"content":{"rendered":"<p class=\"rtecenter\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ztyNKxxJLKw\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>mi\u00e9rcoles, 8 de enero de 2020<\/strong> \u2013 CADCA se enorgullece en presentar esta entrega de su serie de seminarios web Research Into Action el mi\u00e9rcoles 8 de enero de 2020 a la 1 p. m. EST presentando <a href=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/05\/alisapadonbiography.pdf\">Dra. Alisa Pad\u00f3n<\/a> discutiendo sus art\u00edculos recientes, Alcohol brand use of young-appealing advertising and consumer by young and adults\u201d, publicado en Journal of Public Health Research en 2018, y \u201cA Randomized Trial of the Effect of Youth Appealing E-Cigarette Advertising on the Susceptibility to Use E-Cigarettes Among Youth\u201d, publicado en Nicotine &amp; Tobacco Research en 2017. La Dra. Padon analiz\u00f3 los hallazgos de sus art\u00edculos y los de sus colegas sobre los efectos de la publicidad atractiva para los j\u00f3venes en el consumo de alcohol y cigarrillos electr\u00f3nicos por parte de los j\u00f3venes. Un art\u00edculo encontr\u00f3 que las marcas de bebidas alcoh\u00f3licas que usan m\u00e1s elementos atractivos para los j\u00f3venes en sus anuncios se asocian positivamente con el consumo de esa marca por parte de los j\u00f3venes y no con el consumo de adultos. El otro art\u00edculo encontr\u00f3 que los j\u00f3venes expuestos a la publicidad de cigarrillos electr\u00f3nicos con alto o bajo atractivo juvenil eran m\u00e1s susceptibles a probar los cigarrillos electr\u00f3nicos u otros productos de tabaco en comparaci\u00f3n con los j\u00f3venes que no estaban expuestos a la publicidad de cigarrillos electr\u00f3nicos. La Dra. Padon discuti\u00f3 las implicaciones que tienen sus hallazgos para el trabajo de las coaliciones y c\u00f3mo las coaliciones pueden trabajar para cambiar las pol\u00edticas en sus comunidades con respecto a la publicidad de alcohol y cigarrillos electr\u00f3nicos.<\/p>\n<p><u>Recursos adicionales<\/u><\/p>\n<p><strong>Investigaci\u00f3n de la Universidad de Stanford sobre el impacto de la publicidad del tabaco (SRITA)<\/strong>: Visite el sitio web de SRITA para ver ejemplos de publicidad de tabaco (tanto productos tradicionales como productos electr\u00f3nicos) <a href=\"https:\/\/tobacco.stanford.edu\/tobacco_main\/index.php\">https:\/\/tobacco.stanford.edu\/tobacco_main\/index.php<\/a><\/p>\n<p><strong>Centro de Comercializaci\u00f3n de Alcohol y Juventud (CAMY)<\/strong>: Se pueden encontrar m\u00e1s investigaciones sobre la comercializaci\u00f3n del alcohol y ejemplos de anuncios en el sitio web de CAMY\u00a0 <a href=\"https:\/\/www.camy.org\/\">https:\/\/www.camy.org\/<\/a><\/p>\n<p><strong>Instituto de marcos<\/strong>: El Frameworks Institute ha publicado varios informes sobre mensajes dirigidos a los j\u00f3venes sobre el consumo de sustancias.<\/p>\n<p><strong>Hacerlo bien desde el principio<\/strong>: Este proyecto de regulaci\u00f3n del cannabis tiene informaci\u00f3n sobre la regulaci\u00f3n de la publicidad del cannabis (entre otras cosas), que se puede encontrar aqu\u00ed <a href=\"https:\/\/www.gettingitrightfromthestart.org\/\">https:\/\/www.gettingitrightfromthestart.org\/<\/a><\/p>\n<p><u>Acerca de la investigaci\u00f3n en acci\u00f3n:<\/u><\/p>\n<p>El equipo de Evaluaci\u00f3n e Investigaci\u00f3n de CADCA lo invita a unirse a nuestra serie de seminarios web bimensuales Conversaciones: Poner la investigaci\u00f3n en acci\u00f3n, el puente entre la investigaci\u00f3n acad\u00e9mica y los esfuerzos diarios de la coalici\u00f3n. A lo largo del a\u00f1o, moderamos conversaciones en vivo con expertos en prevenci\u00f3n del abuso de sustancias y miembros participantes de la coalici\u00f3n. Esta es su oportunidad de conocer las \u00faltimas investigaciones y sus implicaciones para el trabajo de la coalici\u00f3n y hacer preguntas pertinentes a los expertos en sus campos.\u00a0<a href=\"https:\/\/youtube.com\/playlist?list=PLwNAwOGuyBIAiOvB4frXPL4FPQVi5Lqyx&amp;si=DaTS6Q5YpPioTYo1\">Acceda a la lista de reproducci\u00f3n completa de Research Into Action.<\/a><\/p>\n<p>Por favor contactar <a href=\"mailto:evaluation@cadca.org?subject=Research%20Into%20Action\">evaluation@cadca.org<\/a> con cualquier pregunta sobre esta serie de seminarios web.<\/p>\n<p class=\"rtecenter\"><a href=\"https:\/\/www.cadca.org\/es\/resources\/research-action-webinar-youth-substance-use-data-support-common-liability-all-drug-use\/\">Seminario web anterior<\/a> | <a href=\"https:\/\/www.cadca.org\/es\/resources\/research-action-webinar-community-level-policy-responses-state-marijuana-legalization\/\">Pr\u00f3ximo seminario web<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Wednesday, January 8, 2020 \u2013 CADCA proudly\u00a0presents this installment of its Research Into Action webinar series on Wednesday, Jan. 8,<\/p>","protected":false},"author":23,"featured_media":0,"template":"","resource_type":[280],"drug_specific_issues":[],"action_to_do":[],"class_list":["post-17229","resource","type-resource","status-publish","hentry","resource_type-research-into-action"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Research Into Action Webinar: Use of Youth-Appealing Advertising Among Alcohol and E-Cigarette Brands and its Effect on Youth Consumption | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/es\/resource\/research-action-webinar-use-youth-appealing-advertising-among-alcohol-and-e-cigarette\/\" \/>\n<meta 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