{"id":17084,"date":"2021-03-04T00:00:00","date_gmt":"2021-03-04T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/coalitions-in-action-when-coalition-gains-new-members-and-engagement-through-social-media-initiative\/"},"modified":"2021-03-04T00:00:00","modified_gmt":"2021-03-04T00:00:00","slug":"coalitions-in-action-when-coalition-gains-new-members-and-engagement-through-social-media-initiative","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/es\/resource\/coalitions-in-action-when-coalition-gains-new-members-and-engagement-through-social-media-initiative\/","title":{"rendered":"Coaliciones en acci\u00f3n: CUANDO la coalici\u00f3n obtiene nuevos miembros y participaci\u00f3n a trav\u00e9s de la iniciativa de las redes sociales"},"content":{"rendered":"<p style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"328\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/co3-4-21.png\" width=\"333\" \/><\/p>\n<p>&quot;La Red de Salud y Educaci\u00f3n de Webster (CU\u00c1NDO) se estableci\u00f3 en 1995 y es un l\u00edder reconocido en la defensa y promoci\u00f3n de comportamientos y estilos de vida saludables y libres de sustancias en la comunidad de Webster, Nueva York&quot;, dijo el Director Ejecutivo de la coalici\u00f3n. <strong>Janine Sanger<\/strong>. \u201cWHEN siempre ha trabajado en estrecha colaboraci\u00f3n con el Distrito Escolar Central de Webster, la ciudad y los socios de la comunidad para apoyar las iniciativas de educaci\u00f3n y concientizaci\u00f3n sobre las drogas. En 2018, WHEN se convirti\u00f3 en una coalici\u00f3n miembro de CADCA y pas\u00f3 a llamarse Webster Health and Education Network: A Drug Free Community Coalition (WHEN: DFCC). Nuestra organizaci\u00f3n recibi\u00f3 una subvenci\u00f3n federal de la Oficina de Pol\u00edtica Nacional de Control de Drogas (ONDCP) de la Casa Blanca en diciembre de 2019 y recibir\u00e1 $625,000 durante los pr\u00f3ximos cinco a\u00f1os en fondos de subvenci\u00f3n DFC para involucrar e involucrar a nuestra comunidad local para prevenir el uso de sustancias entre juventud.&quot;<\/p>\n<p>\u201cLa incapacidad de reunirnos en persona o organizar eventos, y la cancelaci\u00f3n de eventos en persona en toda la comunidad nos ha obligado a redoblar nuestros esfuerzos para llegar a nuestra comunidad en l\u00ednea\u201d, dijo Sanger. \u201cContinuamos las reuniones de miembros usando Google Meet. Tambi\u00e9n creamos un sitio web nuevo y m\u00e1s s\u00f3lido para brindar recursos adicionales a la comunidad en l\u00ednea. Hemos producido varias campa\u00f1as en las redes sociales para educar a la comunidad sobre los riesgos que la nicotina y el alcohol representan para los ni\u00f1os, as\u00ed como para ampliar nuestro alcance y reconocimiento dentro de la comunidad\u201d.<\/p>\n<p>\u201cUno de nuestros esfuerzos m\u00e1s populares en las redes sociales ha sido la campa\u00f1a &#039;Conozca a nuestros miembros&#039;, donde presentamos a los miembros de la coalici\u00f3n con su foto y por qu\u00e9 eligieron ser miembros de nuestra coalici\u00f3n\u201d, dijo Sanger. \u201cCapturamos esta informaci\u00f3n a trav\u00e9s de un formulario de Google enviado a los miembros de la coalici\u00f3n. Descubrimos que el p\u00fablico se siente atra\u00eddo por las historias personales y por conocer a las personas que realizan un gran trabajo en su propia comunidad. La campa\u00f1a ampli\u00f3 nuestro alcance en las redes sociales, el tr\u00e1fico del sitio web e incluso atrajo a un par de miembros nuevos. Es un proyecto simple que cualquier coalici\u00f3n podr\u00eda ejecutar, a pesar de las limitaciones de la pandemia\u201d.<\/p>\n<p>\u201cDebido a que estamos limitados a las actividades en l\u00ednea en el futuro previsible, hemos invertido en los recursos necesarios para maximizar nuestros esfuerzos en l\u00ednea\u201d, dijo Sanger. \u201cEstos incluyen un sitio web m\u00e1s robusto que permite la presentaci\u00f3n atractiva de datos, marcado de correo electr\u00f3nico, venta de entradas para eventos y recursos exclusivos para miembros; Acceso a mejores im\u00e1genes y gr\u00e1ficos de stock para usar en nuestras comunicaciones digitales; Acceso a herramientas de marketing como Canva Pro para asistir en la creaci\u00f3n y programaci\u00f3n r\u00e1pida y f\u00e1cil de materiales de marketing; Y un especialista en gesti\u00f3n de medios dedicado a tiempo parcial para trabajar en estos proyectos\u201d.<\/p>\n<p>\u201cDescubrimos que nuestra audiencia se siente m\u00e1s atra\u00edda por la informaci\u00f3n personalizada y optimista\u201d, dijo Sanger, \u201cpor lo que nos enfocamos en los mensajes que promueven los factores de protecci\u00f3n. Por favor considere seguirnos en las redes sociales <a href=\"https:\/\/twitter.com\/whendfcc\"><strong>@cuandodfcc<\/strong><\/a> \u00a1y te seguiremos para que podamos amplificar conjuntamente nuestro mensaje!\u201d.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cThe Webster Health &#038; Education Network (WHEN) was established in 1995 and is a recognized leader in the advocacy and<\/p>","protected":false},"author":23,"featured_media":13345,"template":"","resource_type":[281],"drug_specific_issues":[],"action_to_do":[],"class_list":["post-17084","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-coalitions-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coalitions in Action\u2014WHEN Coalition Gains New Members and Engagement Through Social Media Initiative | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/es\/resource\/coalitions-in-action-when-coalition-gains-new-members-and-engagement-through-social-media-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coalitions in Action\u2014WHEN Coalition Gains New Members and Engagement Through Social Media Initiative | CADCA\" \/>\n<meta property=\"og:description\" content=\"\u201cThe Webster Health &#038; 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