{"id":17055,"date":"2021-07-29T00:00:00","date_gmt":"2021-07-29T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/coalitions-in-action-huron-valley-community-coalition-tailoring-initiatives-to-address-local-conditions\/"},"modified":"2021-07-29T00:00:00","modified_gmt":"2021-07-29T00:00:00","slug":"coalitions-in-action-huron-valley-community-coalition-tailoring-initiatives-to-address-local-conditions","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/es\/resource\/coalitions-in-action-huron-valley-community-coalition-tailoring-initiatives-to-address-local-conditions\/","title":{"rendered":"Coalitions in Action\u2014Huron Valley Community Coalition \u2013 Tailoring Initiatives to Address Local Conditions"},"content":{"rendered":"
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\u201cWhen the pandemic started \u2013 well, every story starts with that now, right?\u201d\u00a0<\/span>Randy Root<\/span>, Executive Director of Huron Valley Community Coalition, joked as he settled in to reflect on the coalition\u2019s recent campaign. \u201cWhen Covid-19 became a growing concern, we were stopped in our tracks just like everyone else. We were reeling for a while, wondering what we could do to still be productive. In the end we decided, well, we can listen, we can learn, and we can teach,\u201d and what Huron Valley Community Coalition was ultimately able to implement was an innovative, multi-faceted and inexpensive approach to underage drinking prevention.<\/span>\u00a0<\/p>\n<\/div>\n

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\u00a0\u201cStephanie\u00a0<\/span>Strutner\u00a0does our evaluation work for us, and she also taught us at the National and Graduate Coalition Academy, so I thought she would be a great resource to reach out to for advice. One of the things our coalition had yet to put together was our action teams, which is in our strategic plan, so, I told our board, \u2018Here\u2019s what we\u2019re going to do: we\u2019re going to behave as if you make up our underage drinking action team. Stephanie is going to walk us through the process of identifying local conditions and some logic modeling work, and then we\u2019ll work through the SPF to see what we need to do to plan some activities.\u2019\u201d\u00a0<\/p>\n<\/div>\n

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\u201cIt worked out great. People were\u00a0<\/span>really enthusiastic. We had four months of board meetings to plan a whole campaign that we pulled off during the last six months of the school year.\u201d That plan included a mailing in December,\u00a0a postcard mailing\u00a0before Spring Break, a unique twist on Project Sticker Shock, and a final mailing that arrived just before prom, graduation and summer break.\u00a0<\/p>\n<\/div>\n

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The first packet was sent to all households with middle and high school Huron Valley students, which totaled to about 3,600 families. The packet included an informational card that discussed the coalition\u2019s local conditions, along with ten pieces of tamper-resistant tape to be used on bottle caps or other alcohol containers.\u00a0<\/span>\u00a0<\/p>\n<\/div>\n

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\u201cOne of the biggest local conditions we are concerned with is that kids are getting alcohol at home or at the home of their friends. We wanted to come up with a way to help parents secure their alcohol or at least make an impact.\u201d Initially, Randy explained that they tossed around the idea of ordering bottle\u00a0<\/span>locks, but\u00a0found that the product and shipping cost would be too expensive.\u201d\u00a0<\/p>\n<\/div>\n

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\u201cWe couldn\u2019t afford to buy all of them and couldn\u2019t afford to ship them. Then, one of our law enforcement officers said, \u2018Hey, you know we use tamper resistant tape on our evidence bags at the police department. Why don\u2019t you use that and just put it over the caps and bottles or even on boxes to secure cases of beer?\u2019 And I thought that idea was just simple, genius, cheap and made it very easy to mail.\u201d<\/span>\u00a0<\/p>\n<\/div>\n

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\u201cWe also planned to send out alcohol test strips for home use. The problem was that including the strips meant increasing the mailing cost from the price of a regular letter to the price of a package that would cost $5 each to ship. Instead, on the backside of the information card we sent out, we gave instructions on how to order the at-home alcohol test strips from us, which we would send them. We also had them available at all the school buildings, so they could stop by there as well.\u201d<\/span>\u00a0<\/p>\n<\/div>\n

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\u201cThe test strips were a key aspect too, because not only can Mom and Dad warn their kids that they will use them if they suspect alcohol use, what I like best about it is that the kids can talk to their friends when they\u2019re being offered alcohol and say, \u2018Hey, listen, my parents are going to make me take this test if they even slightly suspect I\u2019m using alcohol,\u2019 and use it as a way for them to back out of a bad situation without having to lose their friends or not look cool.\u201d<\/span>\u00a0<\/p>\n<\/div>\n

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\u201cWe wanted to apply that same level of innovation to everything we did. We thought, what can we do to put a little extra spin on all the activities we have planned for underage drinking that are directly related to our specific local conditions? We also tried to up the level of strategies that we were applying. When we sent out the postcard before spring break, which was the next step, we really wanted to focus on positive norms.\u201d<\/span>\u00a0<\/p>\n<\/div>\n

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When it came time to implement their spin on Project Sticker Shock, a project where sticker warnings are placed on alcohol products in local retail stores to remind adults not to provide alcohol to minors, Randy expressed that he had hesitations about the plan\u2019s effectiveness and use of volunteers\u2019 time.\u00a0<\/span>In an effort to\u00a0increase retailer participation in this project, Randy reached out to his coalition members who work in law enforcement for support.\u00a0<\/p>\n<\/div>\n

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\u201cI asked, \u2018Would you mind going around to the liquor retailers and asking permission for us to bring in volunteers that could put stickers on the boxes?\u201d And they said not only yes, but absolutely, yes, because it gives them a positive interaction with people in their community to do some proactive policing. On top of that, without even asking, they said they\u2019d do me one better and put the stickers on for us as well. So, it really ended up coming together beautifully.\u201d<\/span>\u00a0<\/p>\n<\/div>\n

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To complement these efforts, the coalition put out advertisements, feature stories and press releases in their local newspapers before and after the stickers were placed. \u201cFrom this project, we got 9,000 stickers placed, but we also know that a whole bunch of people saw what we were doing and got the message that you are not supposed to provide alcohol to minors.\u201d<\/span>\u00a0<\/p>\n<\/div>\n

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The final mailing was\u00a0<\/span>similar to\u00a0the first, with more tamper tape strips and information on prevention. \u201cWe found that while not everyone used the tamper tape, about 65% said that it sparked conversations about drug and alcohol use with their kids, which was truly the main goal. We started conversations, and we had a good 36% that said they talked to other parents about monitoring and\u00a0securing practices, so that\u2019s huge even if they didn\u2019t use the tape that we sent them. Those conversations happened, that awareness happened, so the behaviors can change because of that.\u201d\u00a0<\/p>\n<\/div>\n

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The Huron Valley Community Coalition shared more details and resources about their initiative in a discussion thread on\u00a0<\/span>CADCA\u2019s members-only Community site<\/span><\/span><\/a>.<\/span>\u00a0<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u201cWhen the pandemic started \u2013 well, every story starts with that now, right?\u201d\u00a0Randy Root, Executive Director of Huron Valley Community<\/p>","protected":false},"author":23,"featured_media":13303,"template":"","resource_type":[281],"drug_specific_issues":[],"action_to_do":[],"class_list":["post-17055","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-coalitions-online"],"acf":[],"yoast_head":"\nCoalitions in Action\u2014Huron Valley Community Coalition \u2013 Tailoring Initiatives to Address Local Conditions | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/es\/resource\/coalitions-in-action-huron-valley-community-coalition-tailoring-initiatives-to-address-local-conditions\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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