{"id":17015,"date":"2022-02-17T00:00:00","date_gmt":"2022-02-17T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/coalitions-in-action-durham-middlefield-coalition-the-hunt-for-new-forms-of-outreach\/"},"modified":"2022-02-17T00:00:00","modified_gmt":"2022-02-17T00:00:00","slug":"coalitions-in-action-durham-middlefield-coalition-the-hunt-for-new-forms-of-outreach","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/es\/resource\/coalitions-in-action-durham-middlefield-coalition-the-hunt-for-new-forms-of-outreach\/","title":{"rendered":"Coaliciones en acci\u00f3n \u2013 Durham Middlefield Coalition \u2013 La b\u00fasqueda de nuevas formas de divulgaci\u00f3n"},"content":{"rendered":"

\"\"<\/p>\n

\u00a0<\/p>\n

La b\u00fasqueda de estrategias de divulgaci\u00f3n innovadoras desde el inicio de la pandemia ha sido un tema com\u00fan en las comunidades de todo el mundo. Con la fatiga de las reuniones virtuales y una fuerte disminuci\u00f3n de los eventos en persona, las coaliciones han ideado nuevas formas de llegar a las comunidades a las que sirven. En 2020, Coalici\u00f3n de Bienestar Local de Durham Middlefield<\/strong>, con sede en Middlefield, Connecticut, ide\u00f3 un nuevo enfoque para conectarse con su comunidad de una manera segura e interactiva.<\/p>\n

\u201cDurante el verano de 2020, m\u00e1s personas pudieron salir al aire libre y realizar eventos de manera segura. Nuestra idea era ocultar hechos de prevenci\u00f3n en diferentes \u00e1reas de la comunidad\u201d, dice Dena Miccinello<\/strong>, Coordinador de Prevenci\u00f3n de Durham Middlefield Coalition. \u201cTrabajamos con estudiantes en nuestro club juvenil, EDGE (Excellent Decisions Guiding Everyday), para elegir hechos e informaci\u00f3n que cre\u00edan que se relacionar\u00eda con sus compa\u00f1eros y familias\u201d.<\/p>\n

Los hechos se ocultaron en cinco ubicaciones y cubrieron una variedad de sustancias que la coalici\u00f3n aborda: alcohol, tabaco, vapeo, marihuana y salud mental. \u201cSe configur\u00f3 para que ciertos hechos pudieran detectarse f\u00e1cilmente en un \u00e1rbol, como una forma de despertar el inter\u00e9s de las personas, mientras que otros hechos eran m\u00e1s dif\u00edciles de encontrar. Es posible que tengas que caminar un poco por un sendero para encontrarlo, pero de esa manera fue m\u00e1s divertido para las familias que participaron\u201d.<\/p>\n

Para incentivar el compromiso, se pidi\u00f3 a los participantes que tomaran fotograf\u00edas junto a cada hecho que encontraran y las enviaran a la coalici\u00f3n para tener la oportunidad de ganar un premio. \u201cOfrecimos una bolsa de regalo con todos los obsequios de nuestra coalici\u00f3n, como pelotas antiestr\u00e9s, una manta y algunas actividades que apuntaban a nuestros recursos\u201d.<\/p>\n

Uno de los mejores resultados de este evento, comparti\u00f3 Dena, fue correr la voz sobre la coalici\u00f3n y llegar a nuevas personas con las que de otra manera no habr\u00edan interactuado. Para promocionar las diferentes entregas de sus b\u00fasquedas del tesoro, publicaron en las redes sociales, colocaron volantes y, lo que fue m\u00e1s impactante, lo promocionaron en su peri\u00f3dico local.<\/p>\n

\u201cCreo que la b\u00fasqueda del tesoro definitivamente present\u00f3 nuestra coalici\u00f3n a nuevas personas. Espec\u00edficamente, una madre y su hijo se comunicaron con nosotros para decirnos que se acababan de mudar a la ciudad y tropezaron con uno de nuestros \u00e1rboles. Terminaron yendo a todos los lugares. Ha sido una maravillosa alternativa a otras formas de divulgaci\u00f3n, como sentarse en una mesa en una feria de salud, porque de esta manera llegas a una gama m\u00e1s diversa de personas en tu comunidad\u201d.<\/p>\n

Despu\u00e9s de organizar tres entregas de su b\u00fasqueda del tesoro de prevenci\u00f3n, la coalici\u00f3n, en asociaci\u00f3n con los Servicios para la Juventud y la Familia de Durham Middlefield, est\u00e1 buscando formas de hacer que su pr\u00f3xima b\u00fasqueda sea un evento a\u00fan m\u00e1s grande. \u201cEstamos pensando en acercarnos a las empresas y pedirles que patrocinen un \u00e1rbol que puedan decorar y poner en \u00e9l el hecho de que les damos. De esta manera, tambi\u00e9n es una oportunidad para conectarse con m\u00e1s socios de la comunidad e involucrarlos\u201d.<\/p>","protected":false},"excerpt":{"rendered":"

\u00a0 The hunt for innovative outreach strategies since the onset of the pandemic has been a common theme across communities<\/p>","protected":false},"author":23,"featured_media":5853,"template":"","resource_type":[281],"drug_specific_issues":[],"action_to_do":[],"class_list":["post-17015","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-coalitions-online"],"acf":[],"yoast_head":"\nCoalitions in Action \u2013 Durham Middlefield Coalition \u2013 The Hunt for New Forms of Outreach | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/es\/resource\/coalitions-in-action-durham-middlefield-coalition-the-hunt-for-new-forms-of-outreach\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coalitions in Action \u2013 Durham 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