{"id":18439,"date":"2016-08-04T00:00:00","date_gmt":"2016-08-04T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/2016\/08\/04\/innovative-advertising-promotes-tobacco-use-prevention\/"},"modified":"2024-04-24T19:55:41","modified_gmt":"2024-04-24T19:55:41","slug":"innovative-advertising-promotes-tobacco-use-prevention","status":"publish","type":"post","link":"https:\/\/www.cadca.org\/es\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/","title":{"rendered":"Publicidad innovadora promueve la prevenci\u00f3n del consumo de tabaco"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/barn1_0.jpg\" style=\"height:270px; width:360px\" \/>\u00a0<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/barn3.jpg\" style=\"height:270px; width:360px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>En colaboraci\u00f3n con los Centros para el Control y la Prevenci\u00f3n de Enfermedades (<a class=\"profileLink\" href=\"https:\/\/www.facebook.com\/CDC\/\" style=\"margin: 0px; padding: 0px; border: 0px rgb(161, 175, 194); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; text-decoration: none; transition: color 300ms, background-color 300ms, opacity 300ms; color: rgb(0, 0, 0);\">Centros para el Control y la Prevenci\u00f3n de Enfermedades<\/a>), Greg Puckett (director ejecutivo de Community Connections, Inc., en Virginia Occidental) y Scott Hagan, tambi\u00e9n conocido como The Barn Artist \u2013entre otros\u2013 el\u00a0<a href=\"https:\/\/geohealthequity.org\">Alianza Geogr\u00e1fica de Equidad en Salud<\/a> (GHEA) particip\u00f3 en la inauguraci\u00f3n del \u201cRebecca Barn\u201d, el primero en el pa\u00eds que presenta a una personalidad de la campa\u00f1a Consejos de ex fumadores. Al estilo de una \u00e9poca pasada de promoci\u00f3n, el granero (el duod\u00e9cimo en el que han participado Community Connections y otras coaliciones ubicadas en todo el estado monta\u00f1oso) tiene un mensaje simple de la personalidad de la campa\u00f1a TIPS de ex fumadores de los CDC, &quot;Rebecca&quot;: &quot;Dejar de fumar&quot;. No se trata de lo que renuncias. Se trata de lo que recibes a cambio\u201d.<\/p>\n<p>Seg\u00fan Addressing Tobacco Use and Its Associated Health Conditions in West Virginia, un plan estrat\u00e9gico publicado por la Divisi\u00f3n de Prevenci\u00f3n del Tabaco de West Virginia, m\u00e1s del 40 por ciento (40,9 por ciento) de los adultos de Virginia Occidental diagnosticados con depresi\u00f3n informan fumar cigarrillos, y casi el 45 por ciento de esta poblaci\u00f3n reporta consumo actual de tabaco (uso de cigarrillos, tabaco sin humo). Dado que la campa\u00f1a ha logrado que 100.000 personas dejen de fumar definitivamente y ha evitado unas 17.000 muertes prematuras a nivel nacional desde su inicio en 2012, presentar el \u201cconsejo\u201d de Rebecca en un granero es una forma culturalmente competente de promover el abandono del tabaco en Virginia Occidental. \u201cEste es un gran hito en los mensajes para dejar de fumar, dado que Rebecca Barn es el primero en el pa\u00eds en presentar un <a href=\"https:\/\/www.cdc.gov\/tobacco\/campaign\/tips\/about\/index.html\">Consejos de exfumadores<\/a> &#039;consejo&#039; o mensaje de campa\u00f1a\u201d, dijo Keith A. Vensey, director de Geographic Health Equity Alliance.<\/p>\n<p>El granero, pintado a mano por el artista Scott Hagan en rojo brillante, blanco y negro, recuerda el estilo de los murales del granero de tabaco Mail Pouch. Con origen en su sede de Wheeling, Virginia Occidental, Mail Pouch Chewing Company fue la primera empresa en utilizar esta forma de publicidad exterior para la venta de productos de tabaco en el pa\u00eds. En el apogeo del programa, a principios de la d\u00e9cada de 1960, hab\u00eda alrededor de 20.000 graneros y paisajes urbanos repartidos por 22 estados. Ahora, GHEA y sus socios est\u00e1n utilizando este lienzo para un enfoque opuesto de promoci\u00f3n del abandono del tabaco, orientado a la salud p\u00fablica.<\/p>\n<p>Adem\u00e1s, para agregar un efecto a\u00fan m\u00e1s duradero, todos los asistentes firmaron en la puerta del granero, ilustrando su compromiso con la causa y sus esfuerzos futuros. A continuaci\u00f3n se puede ver a Vensey firmando en nombre de Geographic Health Equity Alliance y CADCA.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/barn5.jpg\" style=\"height:270px; width:360px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 En colaboraci\u00f3n con los Centros para el Control y la Prevenci\u00f3n de Enfermedades (CDC), Greg Puckett (Director Ejecutivo de Conexiones Comunitarias,<\/p>","protected":false},"author":23,"featured_media":1843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[362,360],"tags":[],"class_list":["post-18439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programs-in-action","category-public-health"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovative Advertising Promotes Tobacco-Use Prevention | CADCA<\/title>\n<meta name=\"description\" content=\"CADCA represents over 5,000 community coalitions that involve individuals from key sectors including schools, law enforcement, youth, parents, healthcare, media, tribal communities and others\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/es\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovative Advertising Promotes Tobacco-Use Prevention | CADCA\" \/>\n<meta property=\"og:description\" content=\"CADCA represents over 5,000 community coalitions that involve individuals from key sectors including schools, law enforcement, youth, parents, healthcare, media, tribal communities and others\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cadca.org\/es\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/\" \/>\n<meta property=\"og:site_name\" content=\"CADCA\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-04T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T19:55:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/03\/barn1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marianne Varkiani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marianne Varkiani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cadca.org\\\/public-health\\\/innovative-advertising-promotes-tobacco-use-prevention\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cadca.org\\\/public-health\\\/innovative-advertising-promotes-tobacco-use-prevention\\\/\"},\"author\":{\"name\":\"Marianne Varkiani\",\"@id\":\"https:\\\/\\\/www.cadca.org\\\/#\\\/schema\\\/person\\\/8e6cb67aa13c20300a849b431c929dd2\"},\"headline\":\"Innovative Advertising Promotes Tobacco-Use Prevention\",\"datePublished\":\"2016-08-04T00:00:00+00:00\",\"dateModified\":\"2024-04-24T19:55:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cadca.org\\\/public-health\\\/innovative-advertising-promotes-tobacco-use-prevention\\\/\"},\"wordCount\":399,\"image\":{\"@id\":\"https:\\\/\\\/www.cadca.org\\\/public-health\\\/innovative-advertising-promotes-tobacco-use-prevention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cadca.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/barn1-scaled.jpg\",\"articleSection\":[\"Programs in Action\",\"Public Health\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cadca.org\\\/public-health\\\/innovative-advertising-promotes-tobacco-use-prevention\\\/\",\"url\":\"https:\\\/\\\/www.cadca.org\\\/public-health\\\/innovative-advertising-promotes-tobacco-use-prevention\\\/\",\"name\":\"Innovative Advertising Promotes Tobacco-Use Prevention | CADCA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cadca.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cadca.org\\\/public-health\\\/innovative-advertising-promotes-tobacco-use-prevention\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cadca.org\\\/public-health\\\/innovative-advertising-promotes-tobacco-use-prevention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cadca.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/barn1-scaled.jpg\",\"datePublished\":\"2016-08-04T00:00:00+00:00\",\"dateModified\":\"2024-04-24T19:55:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.cadca.org\\\/#\\\/schema\\\/person\\\/8e6cb67aa13c20300a849b431c929dd2\"},\"description\":\"CADCA represents over 5,000 community coalitions that involve individuals from key sectors including schools, law enforcement, youth, parents, healthcare, media, tribal communities and others\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cadca.org\\\/public-health\\\/innovative-advertising-promotes-tobacco-use-prevention\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cadca.org\\\/public-health\\\/innovative-advertising-promotes-tobacco-use-prevention\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.cadca.org\\\/public-health\\\/innovative-advertising-promotes-tobacco-use-prevention\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cadca.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/barn1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.cadca.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/barn1-scaled.jpg\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cadca.org\\\/public-health\\\/innovative-advertising-promotes-tobacco-use-prevention\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cadca.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovative Advertising Promotes Tobacco-Use Prevention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cadca.org\\\/#website\",\"url\":\"https:\\\/\\\/www.cadca.org\\\/\",\"name\":\"CADCA\",\"description\":\"The Premier Prevention Association\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cadca.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cadca.org\\\/#\\\/schema\\\/person\\\/8e6cb67aa13c20300a849b431c929dd2\",\"name\":\"Marianne Varkiani\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovative Advertising Promotes Tobacco-Use Prevention | CADCA","description":"CADCA represents over 5,000 community coalitions that involve individuals from key sectors including schools, law enforcement, youth, parents, healthcare, media, tribal communities and others","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cadca.org\/es\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/","og_locale":"es_ES","og_type":"article","og_title":"Innovative Advertising Promotes Tobacco-Use Prevention | CADCA","og_description":"CADCA represents over 5,000 community coalitions that involve individuals from key sectors including schools, law enforcement, youth, parents, healthcare, media, tribal communities and others","og_url":"https:\/\/www.cadca.org\/es\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/","og_site_name":"CADCA","article_published_time":"2016-08-04T00:00:00+00:00","article_modified_time":"2024-04-24T19:55:41+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/03\/barn1-scaled.jpg","type":"image\/jpeg"}],"author":"Marianne Varkiani","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Marianne Varkiani","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cadca.org\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/#article","isPartOf":{"@id":"https:\/\/www.cadca.org\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/"},"author":{"name":"Marianne Varkiani","@id":"https:\/\/www.cadca.org\/#\/schema\/person\/8e6cb67aa13c20300a849b431c929dd2"},"headline":"Innovative Advertising Promotes Tobacco-Use Prevention","datePublished":"2016-08-04T00:00:00+00:00","dateModified":"2024-04-24T19:55:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cadca.org\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/"},"wordCount":399,"image":{"@id":"https:\/\/www.cadca.org\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/03\/barn1-scaled.jpg","articleSection":["Programs in Action","Public Health"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.cadca.org\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/","url":"https:\/\/www.cadca.org\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/","name":"Innovative Advertising Promotes Tobacco-Use Prevention | CADCA","isPartOf":{"@id":"https:\/\/www.cadca.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cadca.org\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/#primaryimage"},"image":{"@id":"https:\/\/www.cadca.org\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/03\/barn1-scaled.jpg","datePublished":"2016-08-04T00:00:00+00:00","dateModified":"2024-04-24T19:55:41+00:00","author":{"@id":"https:\/\/www.cadca.org\/#\/schema\/person\/8e6cb67aa13c20300a849b431c929dd2"},"description":"CADCA represents over 5,000 community coalitions that involve individuals from key sectors including schools, law enforcement, youth, parents, healthcare, media, tribal communities and others","breadcrumb":{"@id":"https:\/\/www.cadca.org\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cadca.org\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.cadca.org\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/#primaryimage","url":"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/03\/barn1-scaled.jpg","contentUrl":"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/03\/barn1-scaled.jpg","width":2560,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/www.cadca.org\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cadca.org\/"},{"@type":"ListItem","position":2,"name":"Innovative Advertising Promotes Tobacco-Use Prevention"}]},{"@type":"WebSite","@id":"https:\/\/www.cadca.org\/#website","url":"https:\/\/www.cadca.org\/","name":"CADCA","description":"The Premier Prevention Association","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cadca.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.cadca.org\/#\/schema\/person\/8e6cb67aa13c20300a849b431c929dd2","name":"Marianne Varkiani"}]}},"_links":{"self":[{"href":"https:\/\/www.cadca.org\/es\/wp-json\/wp\/v2\/posts\/18439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cadca.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cadca.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cadca.org\/es\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cadca.org\/es\/wp-json\/wp\/v2\/comments?post=18439"}],"version-history":[{"count":0,"href":"https:\/\/www.cadca.org\/es\/wp-json\/wp\/v2\/posts\/18439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cadca.org\/es\/wp-json\/wp\/v2\/media\/1843"}],"wp:attachment":[{"href":"https:\/\/www.cadca.org\/es\/wp-json\/wp\/v2\/media?parent=18439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cadca.org\/es\/wp-json\/wp\/v2\/categories?post=18439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cadca.org\/es\/wp-json\/wp\/v2\/tags?post=18439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}