{"id":1049,"date":"2022-02-17T11:02:28","date_gmt":"2022-02-17T11:02:28","guid":{"rendered":"http:\/\/localhost:10028\/?page_id=1049"},"modified":"2026-02-27T13:26:16","modified_gmt":"2026-02-27T13:26:16","slug":"branding-guidelines","status":"publish","type":"page","link":"https:\/\/www.cadca.org\/es\/branding-guidelines\/","title":{"rendered":"Pautas de marca"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n\n    \/* xs & sm (mobile) *\/\n    @media (max-width: 767.98px) {\n        }\n\n    \/* md (tablet) *\/\n    @media (min-width: 768px) and (max-width: 1199.98px) {\n        }\n\n    \/* lg (desktop) *\/\n    @media (min-width: 1200px) {\n        }\n\n    \/* custom styles *\/\n    .page_intro{\r\n\tbackground: #f7f7f7;\r\n  \tpadding:50px 0px;\r\n}<\/style>\n<section class=\"page_intro block_22fe3b3777784baaf761f44ce8f31983\" id=\"block_22fe3b3777784baaf761f44ce8f31983\">\n    <div class=\"container\">\n        <h1>Pautas de marca<\/h1>\n            <\/div>\n<\/section>\n\n\n<style media=\"all\" type=\"text\/css\">\n\n    \n    \/* xs & sm (mobile) *\/\n    @media (max-width: 767.98px) {\n        }\n\n    \/* md (tablet) *\/\n    @media (min-width: 768px) and (max-width: 1199.98px) {\n        }\n\n    \/* lg (desktop) *\/\n    @media (min-width: 1200px) {\n        }\n\n    \/* custom styles *\/\n    @media screen and (max-width: 1023.98px) {\r\n\t.rte .container{\r\n\t\twidth:100%;\r\n      \tpadding:0px 20px;\r\n      \tbox-sizing:border-box;\r\n\t}\r\n  \t.rte .container img{\r\n  \t\twidth:100%;\r\n      \theight:auto;\r\n  \t}\r\n  \t.rte .m-t-b{\r\n\t\tmargin: 0px;\r\n\t}\r\n}\r\n\r\n@media screen and (min-width: 1024px) {\r\n\t.rte .container{\r\n\t\twidth:820px;\r\n\t}\r\n  \t.rte .m-t-b{\r\n\t\tmargin: 55px;\r\n\t}\r\n}\r\n\r\n.rte .m-t{\r\n\tmargin-top: 55px;\r\n  \tmargin-bottom: 30px;\r\n}<\/style>\n<section class=\"rte  block_3b7d54d515148655766578c604ddea21\" id=\"block_3b7d54d515148655766578c604ddea21\">\n    <div class=\"container\">\n        <h2>Logotipos e Identidad de CADCA<\/h2>\n<p>El logotipo es la marca de identificaci\u00f3n oficial de la marca CADCA y es el equivalente a la firma \u00fanica de un individuo. El logotipo principal presenta una configuraci\u00f3n horizontal de dos colores (que se muestra a la derecha). El logotipo se puede utilizar con o sin eslogan.<\/p>\n<p>Si bien el uso principal del logotipo debe ser a todo color, hay casos en los que el logotipo puede aparecer al rev\u00e9s (o eliminado) en un color de fondo s\u00f3lido. El uso es apropiado cuando el logotipo de CADCA debe usarse en aplicaciones de un solo color, en material publicitario que no complemente los colores de la marca de CADCA, o si el fondo no brinda suficiente contraste para que el logotipo conserve su visibilidad.<\/p>\n<h3>IDENTIDAD PRIMARIA<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1067 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity.png\" alt=\"\" width=\"815\" height=\"161\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity.png 815w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-300x59.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-768x152.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-18x4.png 18w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/p>\n<h3>IDENTIDAD PRIMARIA CON TAGLINE APILADO<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1069 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-stacked-tagline.png\" alt=\"\" width=\"815\" height=\"161\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-stacked-tagline.png 815w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-stacked-tagline-300x59.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-stacked-tagline-768x152.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-stacked-tagline-18x4.png 18w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/p>\n<h3>IDENTIDAD PRIMARIA CON TAGLINE HORIZONTAL<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"m-t-b alignnone wp-image-1070 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-2.png\" alt=\"\" width=\"581\" height=\"49\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-2.png 581w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-2-300x25.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-2-18x2.png 18w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1071 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-1.png\" alt=\"\" width=\"687\" height=\"160\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-1.png 687w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-1-300x70.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-1-18x4.png 18w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/p>\n<h2>Uso del logo con iniciativas<\/h2>\n<p>Las iniciativas de CADCA, como Geographic Health Equity Alliance (GHEA), siempre deben identificarse con el logotipo de CADCA, como se ve a continuaci\u00f3n, tanto en formato horizontal como apilado.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"m-t alignnone wp-image-1072 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-use-with-initiatives.png\" alt=\"\" width=\"818\" height=\"397\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-use-with-initiatives.png 818w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-use-with-initiatives-300x146.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-use-with-initiatives-768x373.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-use-with-initiatives-18x9.png 18w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/p>\n<h3>Sistema de color corporativo<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1074 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-blue.png\" alt=\"\" width=\"376\" height=\"279\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-blue.png 376w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-blue-300x223.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-blue-16x12.png 16w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/>\u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1073 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-red.png\" alt=\"\" width=\"363\" height=\"279\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-red.png 363w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-red-300x231.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-red-16x12.png 16w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\" \/><\/p>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1049","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding 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