Equitable Policymaking in Commercial Tobacco Control

4:00 PM
5:15 PM


No person – regardless of their race, ethnicity, who they are, or where they live – should be exposed to experiences that are known to be harmful. Yet factors such as targeted marketing and variations in policy protections increase many underserved communities’ exposure to tobacco. Inequitable policies and social, structural, and environmental factors such as income inequality and poverty, structural discrimination and racism, intergenerational trauma, toxic stress, housing instability, and lack of access to quality education further increase susceptibility to tobacco use.

To address these inequities, stakeholders must prioritize the integration and advancement of health equity in all aspects of commercial tobacco control policymaking. Considering equity at each step in the process can help ensure that any policy change is grounded in a deep understanding of the health priorities, goals, and lived experiences of communities.

Learning Objectives

At the end of this session, participants will be able to:

  • Understand the fundamental drivers of health inequities, including health inequities related to commercial tobacco
  • Apply a health equity framework to commercial tobacco control policymaking, from policy selection and design to implementation and enforcement
  • Identify framing strategies to shift public discourse from individualistic thinking of tobacco use as a personal choice towards systems-level thinking of commercial tobacco use as being driven by social, structural, and environmental factors

31st Annual National Leadership Forum & SAMHSA's 17th Prevention Day


Derek Carr
Senior Attorney
ChangeLab Solutions
Jessica Breslin
ChangeLab Solutions