Media and Communications

Date & Time: May 11, 2017 1:00pm-2:00pm

Webinar Description:

Event Provides Community Leaders Effective Drug Prevention Strategies and the Latest Research in the Field

WHAT:           Community Anti-Drug Coalitions of America (CADCA) is holding its 26th Annual National Leadership Forum to convene thousands of community substance abuse prevention leaders and global experts to discuss solutions to the most pressing public health issues threatening communities. The event kicks off with the Substance Abuse and Mental Health Services Administration’s (SAMHSA) Prevention Day.

Coalition Core Essentials is an online course intended for coalition leaders, staff, volunteers, and partners. This course is based on the curriculum trained during CADCA's National Coalition Academy, though this course does not serve as a replacement for the Academy experience.

This Strategizer helps clarify what constitutes “lobbying” activities for nonprofit organizations and to what extent these organizations can participate in lobbying activities in particular and the legislative process in general.

When people see your coalition’s name, do they know what you do? Does your logo instantly tell people about your efforts? With all of the groups out there working to make communities safer and healthier, how do you make yours stand out?

During the hour-long CADCA TV program Creating a Coalition Identity, national experts will show you how to create a brand to help market your coalition. See how both traditional and social media can help get the word out about your strategies and events. Learn inexpensive ways to market your coalition – whether through traditional media outreach, leveraging partnerships, or a social media campaign. Also, learn about creative vehicles for getting the word out about your coalition or initiative.

Mark your calendar for this one-hour broadcast about transforming communities by mobilization and civic action. Understanding Your Influence. will provide you with helpful hints on how to educate local, state and national decision makers.  We’ll cover just how you can appropriately and effectively work for the changes you want to see, from local ordinances to national legislation.   Join Sue Thau, CADCA’s Public Policy consultant and other experts and learn how to become visible, vocal and, perhaps most importantly, valuable as you build relationships with policymakers.

Numbers can be overwhelming and make your head spin. It doesn’t have to be that way. Evaluating data properly can help lead you in the right direction.  CADCA can help you become an “everyday scientist” and demystify data gathering.  During the hour-long show Data Detectives learn how to investigate your local conditions to find the indicators you need to make positive change.  Find out what sources of credible local data are readily available.  See how data can help you define your substance abuse problems, select strategies and prove your effectiveness.  Master the art of using data to tell a story in the community and grow your coalition. Learn how to avoid data overload. We’ll visit Branson, MO where a coalition’s community assessment told them they had to do something about alcohol density. They did, and the results have been great. Hear what they did and how they did it. 

Think of it as an hour filled with the answers to the questions you’ve always wanted to ask about coalitions,  but haven’t. We’re going back to the basics, the fundamentals of what makes coalitions perfect vehicles for community-level change, what we need to know to be a meaningful partner of a coalition, and how we can make our coalition even more effective.

Telling the Coalition Story: Comprehensive Communication StrategiesThis publication provides an overview to working with the media. It advocates a comprehensive approach to planning and implementing coalition marketing and communications.

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