Don't Be Koi: How to Communicate Data Effectively

11:30 AM
12:45 PM


Did you know that the average attention span for human adults is now shorter than the average attention span for goldfish? This session will help participants improve their ability to design data communication products that catch and keep their (human) audience’s attention. Participants will learn how to select data based on audience, medium and call to action, how to use design principles in displaying data and how to evaluate the effectiveness of their data communications.

Learning Objectives

At the end of this session, participants will be able to:

1) Select appropriate data for their audience 

2) Display data by choosing the best visual format and applying design principles

3) Disseminate data and evaluate its effectiveness in accomplishing their goal

31st Annual National Leadership Forum & SAMHSA's 17th Prevention Day


Karolina Deuth
Evaluation and Research Manager
Katrina McCarthy
Evaluation and Research Associate