Conducting Focus Groups: Sharpening the Community Picture

2:30 PM
3:45 PM


Focus groups are an excellent way to gather non-scripted information from community members and engage with partners in a meaningful way. They can be a particularly useful strategy for understanding the “why” behind common norms, attitudes and perceptions. This session will walk participants through the focus group process, from design through follow-up. Learn how you can generate a more focused image of your data.

Learning Objectives

At the end of this session, participants will be able to:

1) Create a focus group design, including developing interview questions and facilitation techniques

2) Work with community partners to ensure best-fit participation

3) Create a plan for examination and dissemination of focus group results

31st Annual National Leadership Forum & SAMHSA's 17th Prevention Day


Angela Da Re