Communicating To Media And Policymakers

Tuesday, July 16th
8:30 AM - 12:00 PM
Grapevine D

Participants will develop knowledge, skills, and tools for effective engagement with the media, policymakers, and other key stakeholders. During the session, participants will learn benefits of talking to the media, best practices for message development and delivery, and practical media relations and pitching techniques. Participants will also explore strategies for effectively engaging with policymakers, including focusing on how activities are framed at the start and developing success stories for your audience, Finally, the session will review the do's and don’ts of communicating with policymakers as a recipient of federal funds and equip participants with the resources needed to identify ways they can appropriately share their programs and successes with key stakeholders.

At the end of the training session, the participants will be able to: 

1. Develop effective strategies for communicating with and messaging success to policymakers, partners, and other key stakeholders
2. Be able to explain the differences between educating, advocating, and lobbying and understand how recipients of federal funding can appropriately engage policy stakeholders.
3. Learn how to use opioid data and messaging to generate or enhance media coverage.
4. Increase knowledge about message development, message delivery, and effective media relations.

All presentations that have been made available to CADCA have been posted at this time.

Sessions without presentations were not made available to CADCA to share.

As a reminder, the password to access the presentations has emailed to participants and is also available on your Program Cover.

18th Annual Mid-Year Training Institute


LeShaundra Cordier, MPH, CHES
Communications Team Lead, Division of Unintentional Injury Prevention,
National Center for Injury Prevention and Control Centers for Disease Control and Prevention

Michelle Putnam, MPH
Lead, Policy and Partnership Team
Division of Unintentional Injury Prevention National Center for Injury Prevention and Control
Centers for Disease Control and Prevention