Communicating To Media And Policymakers
Participants will develop knowledge, skills, and tools for effective engagement with the media, policymakers, and other key stakeholders. During the session, participants will learn benefits of talking to the media, best practices for message development and delivery, and practical media relations and pitching techniques. Participants will also explore strategies for effectively engaging with policymakers, including focusing on how activities are framed at the start and developing success stories for your audience, Finally, the session will review the do's and don’ts of communicating with policymakers as a recipient of federal funds and equip participants with the resources needed to identify ways they can appropriately share their programs and successes with key stakeholders.
1. Develop effective strategies for communicating with and messaging success to policymakers, partners, and other key stakeholders
2. Be able to explain the differences between educating, advocating, and lobbying and understand how recipients of federal funding can appropriately engage policy stakeholders.
3. Learn how to use opioid data and messaging to generate or enhance media coverage.
4. Increase knowledge about message development, message delivery, and effective media relations.
LeShaundra Cordier, MPH, CHES
Communications Team Lead, Division of Unintentional Injury Prevention,
National Center for Injury Prevention and Control Centers for Disease Control and Prevention
Michelle Putnam, MPH
Lead, Policy and Partnership Team
Division of Unintentional Injury Prevention National Center for Injury Prevention and Control
Centers for Disease Control and Prevention