Coalitions and Brand Strategy: Defining Your Brand
Branding is one of the most important aspects of business. An effective brand strategy gives coalitions a major edge in increasing their competitive position, but what is “branding?” Why is “branding” important and how will it affect an organization like yours?
1. Understand concepts of defining your brand
2. Develop understanding of integrating your brand
3. Discuss concepts of brand consistency
Stephanie Strutner, MPH, CPSII