Build Awareness to Meet Your Mission

Tuesday, July 16th
1:30 PM - 5:00 PM
Texas 4-6

Does your public know what your mission-driven organization is trying to accomplish? This session will offer strategies, ideas and techniques for efficiently and inexpensively building awareness for your organization’s vital work. Build Awareness to Meet Your Mission will offer examples of how media (from billboards to online ads to social media) can drive more donors, fans, volunteers, and web visitors to your organization. Sound, rational marketing strategies combined with crisp copy, relevant imagery and effective media will help your audience to understand what you’re trying to accomplish. We’ll also show you when to use what media. So, whether you need more: donors, volunteers, web visitors, fans, etc., building awareness will get you there. We will make marketing very approachable for every session participant.

At the end of the training session, the participants will be able to: 

1. Compose marketing strategies
2. Identify the target audience
3. Ask the right questions of a marketing partner.

All presentations that have been made available to CADCA have been posted at this time.

Sessions without presentations were not made available to CADCA to share.

As a reminder, the password to access the presentations has emailed to participants and is also available on your Program Cover.

18th Annual Mid-Year Training Institute


Dorothy Chaney

Al Chaney
Chaney Marketing Strategy LLC

Terri Parsons
Owner, Media Planner & Buyer
Terri Parsons Media LLC