The Back of the Envelope Guide to Strategy

Thursday, July 18th
8:30 AM - 12:00 PM
Grapevine 1-3

Coming up with a strategic communications plan doesn’t have to require a staff retreat and hours of work. Simply focusing on making the right decisions in the right sequence can make a world of difference in helping you gain traction for your work. We’ll give you a basic framework for developing the right strategy to effect change.

At the end of the training session, the participants will be able to: 
  1. Apply a framework to craft an effective communications strategy to drive change
  2. Identify specific, actionable goals
  3. Describe the community where the change can best happen
  4. Understand how to best target the strategy for specific communities

All presentations that have been made available to CADCA have been posted at this time.

Sessions without presentations were not made available to CADCA to share.

As a reminder, the password to access the presentations has emailed to participants and is also available on your Program Cover.

18th Annual Mid-Year Training Institute


Ann Christiano
Center for Public Interest Communications

Ellen Nodine
Director of Programs and Training
Center for Public Interest Communications