From Awareness Campaigns to Behavior Change
Participants will learn how to develop messaging geared towards prevention and early intervention. This messaging can be used on various marketing mediums (social media, billboards, flyers, etc.) and will entice individuals to change their behaviors. This workshop takes “awareness campaigns” one step further and teaches individuals how to build a message using the 4 motivators to behavior change. This will be a hands-on workshop and participants will leave with ideas for messaging that they can implement in their own unique communities. Participants will learn how to define their target audience and learn how to use a trauma-informed approach when developing messaging.
1. Participants will be able to identify a target population for their message 2. Participants will be able to identify at least one specific behavior related to substance use prevention that they would like to encourage or discourage within their target population 3. Participants will be able to create messaging that utilizes at least one of the four motivators to behavior change
Tristyn Eppley Coalition Manager Montgomery County Prevention Coalition