Alabama DFC House Party - A Viral Movement

03/02/2021
2:30 PM
3:45 PM

Description

Addiction Prevention Coalition of Birmingham worked with neighboring Alabama DFC coalitions to turn Alabama’s drug-free youth rallies across the state into an online viral movement. As a result, Alabama DFC HOUSE PARTY was born! Alabama DFC House Party was executed using TikTok, Instagram and other popular social media platforms. Additionally, we leveraged the strength of broadcast partners, local personalities and high-profile social media influencers to engage Alabama youth.

Learning Objectives

At the end of this session, participants will be able to:

1) Engage youth on their preferred platforms

2) Communicate the DFC mission to youth and the community in a clear and positive way

3) Give youth a platform to demonstrate positive social norms and healthy lifestyle choices

31st Annual National Leadership Forum & SAMHSA's 17th Prevention Day

Presenters

Carie Wimberly
Director of Operations
Addiction Prevention Coalition
Jennifer Sulik
CEO
GO Media LLC