Tune in May 28 to CADCA TV Show on Using New and Traditional Media to Get the Word Out

When it comes to preventing teen substance abuse, community awareness of drug-related issues is essential. One of the best ways to get the word out is through media channels, such as TV, radio, newspapers and the Internet. However, these channels are constantly evolving and coalitions need to know how to take advantage of new media tools, such as MySpace, Twitter and Facebook, which allows coalitions to reach more people than ever before. Watch "Getting Heard through All Media Channels," a CADCA TV show airing on May 28 at 1:00-2:00 pm EST, to learn how to use all of these new mediums while the same time not ignoring the traditional media outreach methods.

During the program, viewers will learn key media language; see how social media can help keep costs down and get the word out and discover how new media and traditional media can work together. Viewers will also get a chance to hear about how some coalitions are already maximizing these new media tools to promote themselves and their activities.

Guests on the show will include:

Gem Benoza, Deputy Director for the National Youth Anti-Drug Media Campaign, White House Office of National Drug Control Policy
Gem Benoza has been with the Media Campaign for more than eight years. Benoza most recently worked on the development of the prescription drug campaign for parents, launched in 2008. She also directs advertising and outreach for the Above the Influence campaign for teens, news media outreach, multicultural advertising and outreach, and a variety of other community and partnership initiatives.

LaDonna Coy, Media Consultant, MHR, CPS, CDLA
LaDonna Coy works with coalitions and providers to adopt and adapt social media technologies that bring people together online in new ways that help them connect, communicate and collaborate to improve local conditions and create a better future. Her current work emphasizes social media technologies and specializes in the design, weaving, development and production of web-based learning sessions, virtual conferences and online communities of practice.

Kevin Mullan, CEO, The Community Partnership in Toledo, Ohio
The Community Partnership is a substance abuse prevention coalition which brings community resources together to address alcohol, tobacco and other drug intervention and prevention issues to promote an environment that encourages healthy lifestyles. Prior to being named CEO in 2009, Kevin was the Public Information Officer, responsible for crafting and disseminating organizational statements and positions, and developing relationships with the media to promote efforts of The Community Partnership. Kevin has also worked in the media, as a local news reporter and anchor, and as a sports talk show host on the radio.  

HOW TO VIEW CADCA TV SHOWS:
All CADCA TV shows are webcast live at www.MCTFT.com and www.cadca.org. They can also be viewed at no cost from any site with a satellite dish having C-band downlink capabilities. All viewing sites must register in advance to receive the necessary satellite coordinates. To register, contact Ed Kronholm at 877-820-0305 or dlnets@aol.com. To register online, visit: www.dlnets.com/MCTFT2nd.htm.

The CADCA Broadcast Initiative is made possible through a partnership with the Multijurisdictional Counterdrug Task Force Training Program (MCTFT), St. Petersburg College and the Florida National Guard.