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Telling the Coalition Story: Comprehensive Communication Strategies
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Coalition resources: Marketing, Media Advocacy, Media Literacy, Media Outreach, Publicity, Social Marketing, Social Media, Social Networking
1.5 MB pdf
This publication provides an overview to working with the media. It advocates a comprehensive approach to planning and implementing coalition marketing and communications. Whether your coalition operates in a rural community with a single weekly newspaper or a metropolitan area with an array of media outlets, you should develop relationships with media representatives and become a valuable resource to them.