Unveiling another layer of the Tips From Former Smokers national education ad campaign, the Centers for Disease Control and Prevention Wednesday launched the “Talk With Your Doctor” (TWYD) feature during a national press event in Washington, D.C.
The goal of the TWYD initiative is to engage health care providers and encourage them to use Tips as an opportunity to start a dialogue with their smoking patients about quitting tobacco use. The initiative also serves as a reminder for smokers to talk with their health care providers about effective tobacco cessation methods.
The nationally televised ads, funded by the Affordable Care Act’s Prevention and Public Health Fund, will run beginning the week of May 27 and include the call-to-action message, “You can quit. Talk with your doctor for help.” The TWYD initiative will continue to be promoted throughout the remaining three weeks of the 12-week Tips campaign.
“As a physician, I have treated thousands of smokers,” Dr. Tim McAfee, Director of the Office on Smoking and Health at the CDC, said. “I know from first-hand experience that by routinely taking a few brief, simple actions, doctors can help patients to quit smoking.”
The CDC is working with five national physician associations: American Medical Association, American Academy of Family Physicians, American Academy of Pediatrics, American College of Physicians, and American Congress of Obstetricians and Gynecologists that have a long history of collaborating to increase tobacco cessation in health care settings. CDC is also working to promote the larger Tips campaign through national and state partners who work with nurses, pharmacists, dentists, hygienists, and other health professionals.
All five of the national physician associations were represented on the panel during the press event and spoke about their personal experience as a physician caring for patients dying from tobacco-related diseases and their organization’s commitment to carrying out the goals of the TWYD initiative. Dr. Tom Frieden, MPH, Director of the CDC, and United States 18th Surgeon General, Regina Benjamin, were also present on the panel. The panelist spoke about the positive difference each of their organizations and departments make on the lives of patients living with nicotine addiction.
In collaboration with these primary partners, the CDC developed a wide range of resources for the medical community, including: waiting room posters, a pocket scripting card, a Medscape Expert Commentary, a one-page fact sheet, and frequently asked questions about tobacco quitlines. The CDC also developed a “Health Care Provider” section on the Tips web site at www.cdc.gov/tips/hcp to view and download the materials. Additional materials, such as PowerPoint presentations, low-resolution images, and continuous-loop videos, will be available at the Campaign Download Center at www.plowsharegroup.com/cdctips for all health care providers to help patients quit smoking and avoid exposure to secondhand smoke.
For more information on the campaign, including profiles of the former smokers, links to the ads, and more, visit www.cdc.gov/tips. For toolkits and other helpful tobacco prevention resources, visit CADCA’s tobacco prevention webpage at www.cadca.org/tobacco.