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The National Highway Traffic Safety Administration (NHTSA) is seeking local community-based organizations to conduct demonstration programs to demonstrate the feasibility and effect of pairing two complementary strategies for reducing teenagers' access to alcohol: Social Norming and High Visibility Enforcement. Social Norming is the process of flooding a target population with information designed to correct their misperceptions about the frequency and acceptability of specific activities. High Visibility Enforcement (HVE) pairs extensive publicity of concentrated enforcement with police activity focused on violators of certain laws.
PerformTech, Inc., is providing logistical and technical support to NHTSA in this effort. PerformTech will award two 29-month, $200,000 contracts for conducting these demonstration programs. To view the announcement and obtain details about how to receive the RFP go to:
www.performtech.com/hve
user name: hverfp
password: hve2009



