Don’t Miss Upcoming CADCA TV Show Sept 24

We are all influenced by our environment, but children are particularly susceptible to being influenced by what they see. That’s why it’s a challenge to keep kids drug and alcohol free when there are images glorifying drug use everywhere you turn. Whether it's a movie depicting kids getting high for fun or a commercial showing people enjoying beers at a backyard barbecue, the images ubiquitous and they rarely show the negative consequences. So what can we do? During next week’s CADCA-TV broadcast, see how coalitions are helping to counter the drug culture through environmental strategies and media literacy initiatives.

The show, “Countering the Drug Culture,” will highlight how different communities are fighting the drug and alcohol normalization battle, including a region in California where several coalitions have come together to create a group designed to counter the marijuana culture. You’ll also learn how some in the entertainment industry are trying to show the reality of drug use instead of glamorization. The show airs Sept 24, from 1-2 pm EST.

Featured guests include:

Frank Byndloss, Prevention Specialist, CommPre, a program of Horizon Services, Inc., Hayward, CA
Frank Byndloss has worked in the prevention field for the last five years. After graduating college with a B.A. in psychology, Frank worked in the HIV prevention field designing, implementing and evaluating HIV prevention and medication management programs in the Las Vegas Area. In the past year, Frank has made the transition to substance abuse prevention. As a Substance Abuse Prevention Specialist, Frank coordinates several coalitions in the San Francisco Bay Area, which address alcohol, tobacco and marijuana issues in the unincorporated areas of Alameda County.

Marie Gallo Dyak, Entertainment Industries Council, Inc., Executive Vice President, Program Services and Government Relations
Marie Dyak is responsible for concept development and implementation of special projects primarily involving the entertainment industry and the substance abuse prevention and mental health fields. Her long history of working with both health/public interest and entertainment fields gives her a unique perspective that allows her to understand complex SAMHSA-prioritized health concerns and communicate these to the entertainment industry in a way television writers and other such lay audiences can clearly understand.

Dr. Janis Kupersmidt, Innovation Research and Training, Durham, NC
In 1999, Dr. Kupersmidt founded a small business, Innovation Research & Training, with the goal of developing empirically validated assessment tools, and prevention and treatment programs for substance abuse and delinquency. At iRT, she leads a multi-disciplinary team that has received grants on a range of topics including media literacy and cognitive behavioral therapy with substance abusing delinquent adolescents. Related to substance abuse prevention efforts, Dr. Kupersmidt and her colleagues at iRT have developed two media literacy substance abuse prevention programs, namely, Media Detective, for elementary school-aged children and Media Ready, for middle school-aged children. Both programs are have been accepted for review by the SAMHSA National Registry of Evidence-Based Programs and Practices (NREPP).

The show can viewed via webcast at www.cadca.org, or at no cost from any site with a satellite dish having C-band capabilities. All viewing sites must register in advance to receive the necessary satellite coordinates. To register, contact Ed Kronholm at Phone: 877-820-0305; E-mail: dlnets@aol.com; Web Site: www.dlnets.com/MCTFT2nd.htm. Visit the Interactive Media section of CADCA’s Web site for more details.