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Dec 06, 2007
Coalition resources: Media Outreach

Some of the hardest sectors to get involved in your coalition are the faith community, businesses and media. How would you like to network with coalitions in your state that have successfully included these sectors on their coalitions? The CADCA´s National Coalition Registry provides coalitions with exactly this type of information.

For example, according to the 2006 National Coalition Registry, 26 coalitions in the state of Texas have media involved on their coalition to help plan/carry out their coalition strategies. Communication efforts are critical for sharing not only the results of your coalitions work with the larger community, but also implementing valuable media advocacy, social marketing and social norms campaigns. If you’re a Texas coalition, wouldn’t it be helpful to be able to connect with these coalitions and learned what they did to get media involved?

When it comes to the business sector, Ohio has 27 coalitions in last year’s Registry that indicate that they have the business sector involved in their coalitions. Illinois has 20 and Tennessee 12. The faith community is a valuable asset to your community, but coalitions don’t always know how to best engage this potential coalition partner. Twenty-three coalitions in Pennsylvania and 25 in California report faith-community representation on their coalitions.

Want to have state level networking information at the tip of your fingers? Complete the 2007 National Coalition Registry and you’ll have access to this and other important information:

 

Sector Involvement
What Organizations/groups help carry out coalition’s strategies/efforts?

Coalition Demographics
How do coalitions identify themselves regarding their scope?
What geographic areas are coalitions targeting?

Strategies and Interventions
What activities/services do coalitions provide directly?
What activities/services do coalitions leverage/coordinate?

Monitoring and Evaluation
What monitoring and evaluation activities are coalitions involved in?

Drug Trends
What substances are causing the most problems in the coalition communities?

 

In 2006, 738 coalitions across 50 states participated in CADCA’s National Coalition Registry. The findings help paint a picture of the coalition field. To access this information, simply complete the 2007 Registry. The deadline has been extended to Dec. 31, 2007.

How to Participate in the National Coalition Registry

  1. Go to www.cadca.org/annual-survey
  2. Click on the link at the bottom of the page, which takes you to CADCA’s new online system
  3. Click on “My Information” (found on the left navigation panel)
  4. Login with your ID and password. Don’t know your login information? Please contact: 800-542-2322, ext. 243, 228 or 257

For questions about CADCA’s Registry, write to: registry@cadca.org or membership@cadca.org.

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