Big Retailer Agrees Underage Drinking is no Game

Retailer TJ Maxx acted swiftly to remove a series of drinking games from stores shelves after a Boston Globe reporter spotted the games and contacted the parent company asking why games titled "Drink Like a Fish" and "Drink Til You Drop" were on display next to graduation gifts.

"I told them I was writing for the Globe and said the words 'prom season' and 'graduations' and 'underage drinking' and kids 'getting drunk and driving' and "kids dying' and 'corporate responsibility," writes the Globe's Beverly Beckham.

"And the company heard," she continues. "So this is a story of a big corporation doing the right thing. Not after thousands of angry letters of protest. Not after being featured on the evening news. But immediately."

As noted on the Join Together Blog, in her research, Beckham learned about the successful 2007 campaign by Join Together, CADCA, the Oregon Partnership and other groups to get similar games removed from Kohls, Target, and Linens 'n Things. Through the concerted efforts of these organizations, more than 5,000 emails of complaint were sent to the retailers, and it worked.