Welcome to the Coalition Ideas Exchange!
CADCA’s National Coalition Institute is thrilled to offer this space in response to the many requests we get from coalition leaders, members and volunteers to provide more opportunities that foster ideas sharing and networking. What you see here is just the beginning of what will be a growing resource. We hope that you will continue to return to this page to gain new ideas from coalitions implementing innovative strategies and interventions in their communities.
What You'll See:
Each Coalition Idea includes a brief description with relevant tools and resources for a dynamic multimedia experience. The information comes directly from coalitions with the goal of providing you with real, actionable steps and recommendations for applying these ideas to your community work. Coalition contact information is also included for you to spark a conversation with others and build new relationships that strengthen all of our efforts to build safe and healthy communities.
This Week's Featured Coalition Idea:
Marijuana Prevention Toolkit For Parents
Submitted by: Croton Community Coalition
Topic Area(s): social marketing, social norms campaign, parent/adult outreach
Summary: When coalition data revealed that youth marijuana rates were problematic, the Croton Community Coalition in the village of Croton- on-Hudson, NY reached into their toolbox to repair the problem. They used a social norms campaign to impact parental attitudes that included community-wide events and strategic use of various media. Postcards were designed to mimic a tool with a catchy message accompanied by supporting data and facts on marijuana use. Through this campaign, the coalition increased awareness of their efforts and successfully engaged Croton parents in a discussion on their children’s marijuana use. Click Here to Read More.