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Inches to Miles: Metrics & Measures for Social Media
Event Type: Webinars
Coalition resources: Marketing, Media Outreach, Social Media, Social Networking
Location:
virtual
Now that social media and social media marketing are becoming a mainstay of coalition communications how do we know what’s working, not working and where to adjust? Thankfully there are a variety of low- and no-cost tools to help us answer these questions more precisely than we’ve been able to do previously. The morning workshop will take you on a journey of the concepts, models and tools used to measure and track social media and offer a social media and community framework as a guide.
This hour and a half webinar is the fifth in the CADCA National Coalition Institute's 2010 Social Media Series.
Session Materials
- View the session recording
- Download the PowerPoint Handouts (PDF)
- Watch Social Media Revolution 2 video
Learning Objectives:
Following the session, participants will understand how to:
- Describe how social media measures are different from traditional media measures
- Develop a basic understanding of social media measures and metrics
- Develop a beginning tracking/monitoring tool and plan of action
- Identify a set of tools to support tracking and measuring social media