Though overall teen drug use is down nationwide, more teens abuse prescription drugs than any other illicit drug, except marijuana—and more than cocaine, heroin, and methamphetamine combined. However, research shows that many parents are not aware of teen prescription drug abuse and are not discussing the dangers with their teens. To address this serious trend, the White House Office of National Drug Control Policy (ONDCP) today announced its first major federal effort to educate parents about teen prescription drug abuse. This national public awareness campaign will begin with advertising during this year´s Super Bowl, and includes broadcast, print, and online advertising, community outreach, and new print and online resources to help parents and communities combat the troubling trend of teen prescription drug abuse.