Beyond the Basics

This publication provides an overview to working with the media. It advocates a comprehensive approach to planning and implementing coalition marketing and communications. Whether your coalition operates in a rural community with a single weekly newspaper or a metropolitan area with an array of media outlets, you should develop relationships with media representatives and become a valuable resource to them.

This publication provides an overview of the environmental strategies approach to community problem solving and includes examples of efforts where environmental strategies aimed at preventing and reducing community problems related to alcohol and other drugs were implemented.