In the United States annually, excessive alcohol consumption accounts for an average of 79,000 deaths and 2.3 million years of potential life lost, making it the third-leading preventable cause of death in the country. This serious public health problem carries a heavy economic burden and causes a number of adverse health and social consequences. In 1998, researchers estimated that excessive alcohol consumption cost the United States $184.6 billion each year. According to a recent study in the American Journal of Preventive Medicine, the cost of excessive alcohol consumption grew to 223.5 billion in 2006, with binge drinking accounting for over 75% of the total economic cost.