Publicity

Did you know that one in 10 youth ages 12 through 17 has abused cough medicine to get high from its dextromethorphan ingredient, and one in 5 young adults has abused a prescription drug? Help raise awareness of the dangers of medicine abuse by participating in the CADCA 50 Challenge. By registering for the Challenge, you’re automatically entered in a drawing for a free iPad.

The National Highway Traffic Safety Administration (NHTSA) will launch a campaign to crack down on impaired driving and reduce roadway fatalities from Aug. 19 to Sept. 5. The annual, nationwide enforcement effort is supported by $14 million in paid national advertising campaign to help put motorists on notice that if they are caught driving while impaired, they will be arrested. The national ads, produced by NHTSA in English and Spanish, are targeted at young male drivers (ages 21-34) and motorcycle riders, who are the most common perpetrators of impaired driving.

Las coaliciones utilizan sesiones de información para sensibilizar al público, generar cobertura por los medios noticieros, y educar la comunidad sobre los recursos a su disposición. Esta publicación da ejemplos de tres coaliciones, miembros de CADCA, quienes exitosamente emplean sesiones de información comunitaria para ayudar a desplazar las normas culturales en su comunidad.

This publication provides an overview to working with the media. It advocates a comprehensive approach to planning and implementing coalition marketing and communications. Whether your coalition operates in a rural community with a single weekly newspaper or a metropolitan area with an array of media outlets, you should develop relationships with media representatives and become a valuable resource to them.

Middle school and high school can be a difficult, stressful, and fun rollercoaster for many adolescent teens. Unfortunately, coping with school stress is one of the major reasons teens turn to drugs according to a 2008 Partnership for a Drug-Free America Survey.

Provides step-by-step information about organizing an effective community briefing—from the planning process to tips on how to promote and generate news coverage from your briefing. Also includes guidelines on how to best use the information from the briefing and examples of coalitions that used a community briefing to build community awareness.

Coalition visibility and name recognition are essential to implementing an inclusive planning an implementation process and for attracting ongoing operational and program support.

When it comes to preventing teen substance abuse, community awareness of drug-related issues is essential. One of the best ways to get the word out is through media channels, such as TV, radio, newspapers and the Internet. However, these channels are constantly evolving and coalitions need to know how to take advantage of new media tools, such as MySpace, Twitter and Facebook, which allows coalitions to reach more people than ever before. Watch "Getting Heard through All Media Channels," a CADCA TV show airing on May 28 at 1:00-2:00 pm EST, to learn how to use all of these new mediums while the same time not ignoring the traditional media outreach methods.

To provide coalitions another vehicle to communicate with CADCA and with each other, CADCA is now on Facebook. A Facebook page will also allow CADCA to expand its cause to prevent substance abuse. Please show your support for this cause and become a "fan." We have also set up a "Causes" page, Support CADCA, to help strengthen our mission, so we invite you to visit our Cause page and invite your friends and colleagues to donate to our cause!