Media Advocacy

The Super Bowl, which will be aired on NBC Feb. 5, is known for its commercials as much as the game itself. About 18 percent of the game and commercial viewers will be youth younger than 21 and will see alcohol related ads.

Should federal authorities be able to close medical marijuana dispensaries in California? That’s the question up for debate in U.S. News and World Report’s “Debate Club” feature.

Kevin A. Sabet’s opinion editorial on prohibition ran in The Los Angeles Times this week. The piece, “Prohibition's real lessons for drug policy,” debated the argument that legalization would solve America’s drug epidemic and was released in conjunction with the highly-acclaimed PBS “Prohibition” documentary.

What better people than youth to lead a campaign to change a negative perception about themselves? That's just what two groups representing two high schools in the Portland, Ore. area did the past two school years.

This week, R. Gil Kerlikowske, Director of the Office of National Drug Control Policy, released the following statement regarding a recently released, independent research study that found that ONDCP's National Youth Anti-Drug Media Campaign is effective in reducing drug use among girls:

U.S. Department of Transportation Secretary Ray LaHood launched a nationwide impaired driving crackdown Monday in Arlington, Va. to cover the Christmas and New Year's Eve holidays, when crashes and fatalities tend to increase. The crackdown will continue until Jan. 3.

While you're watching the Super Bowl this winter, don't just be a spectator. Be a participant in social norm change and in reducing the number of alcohol ads youth see on TV. Since life is not a spectator sport, the Marin Institute is giving Super Bowl spectators a chance to counter-act the plethora of alcohol ads that air during the broadcast and that contribute to binge and underage drinking.

Young Marines count their reps when working out; they count their calories; they count their cell phone minutes, and now they're being asked by a newly-formed coalition to count their alcoholic beverages.

Calling all aspiring film producers and actors! It's time to dust off your video camera and put your creativity to the test. CADCA has launched a video contest to see who can create the most entertaining and creative video about CADCA and CADCA's Forum. The winner will get free Wii system!

CADCA released a position paper and press release strongly opposing California's Proposition 19, calling the November ballot initiative a losing proposition for California's youth.

Stephen Dickerson once felt like a "good-for-nothing;" and recovery has enabled him to be a person who feels "good for absolutely everything." 10 years clean, the West Virginia coalition member says he knows he's here for a reason. One of those reasons may be to be this year’s A&E television's Recovery Project Delegate for his state.

For a team of Washington state high school students, spending two months to produce a 33-second public service announcement was well worth the time it could take to save a fellow young person's life.

The National Youth Anti-Drug Media Campaign is re-launching its Above the Influence campaign, calling on youth to engage more directly with the brand. The ATI brand has been refreshed to incorporate messaging focused on substances most abused by teens, and to deliver broad prevention messaging at the national level and more targeted efforts at the local community level.

CADCA and A&E Television, home of the award-winning show "Intervention," are seeking candidates for the CADCA Youth Delegate program.