Marketing

Does your coalition have a recognizable brand? Do people know your coalition by looking at your logo? If not, then you’ll want to participate in a session being led by Ruth Gilwit, Media Director of New Rochelle FOCUS in New Rochelle, NY, at CADCA’s 22nd Annual National Leadership Forum, Feb. 6-9 at the Gaylord National Hotel & Convention Center in Maryland. Part of the Forum’s “Innovate” track, the workshop, “Branding Your Coalition Through the Use of Media—Traditional and Not So Traditional,” will help coalitions use their visual edge to capture audiences better and get a message out.

The National Highway Traffic Safety Administration had made available its promotional planner for coalitions to use to prevent impaired driving on and around Independence Day.

If your coalition is celebrating Children of Alcoholics Week this week through Feb. 19th, the National Association for Children of Alcoholics has a few useful tools for you.

The Department of Health and Human Services Secretary, Kathleen Sebelius, the HHS Assistant Secretary for Health, Howard K. Koh, and Food and Drug Administration Commissioner Margaret A. Hamburg announced HHS's tobacco control strategic action plan Ending the Tobacco Epidemic and the FDA's new, prominent, and sometimes graphic proposed health warnings on cigarette packages and print advertisements at a press conference yesterday in Washington, DC.

The American Lung Association (ALA) and the World Health Organization (WHO) partnered to sponsor World No Tobacco Day this week to bring attention to the harmful effects of tobacco use and highlighting the ways in which the marketing tactics of tobacco manufacturers target women and girls.

More than a quarter of youth aged 12 to 20 (27.6 percent) drank alcohol in the past month, according to a new survey by the Substance Abuse and Mental Health Services Administration. The study shows that the underage drinking rates were as high as 40 percent in some states such as North Dakota and Vermont.