Community-based coalitions rely heavily on the participation of their diverse members. Given this, researchers have identified factors that influence initial decision to participate in coalition activities such as group identification, a drive to lead and organize, direct or indirect monetary benefits, and the desire to improve community well-being. Knowledge is important in developing a member base, what becomes more critical is the level at which those members participate. A study recently published in the American Journal of Community Psychology sought to answer this question, and provide insight on how to increase member participation within coalitions.