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In this Primer we aim to:
- Help you think about social media in a different way -- as another tool for social interaction (the heart of community life!).
- Offer three primary purposes for social media practices in coalition-based prevention work.
- Provide tools and resources for planning and using different types of social media
- Introduce you to the basic tools across the social media world -- and show you ways to use them.
- Bring you into the world of "folksonomy" and show you how easy it is to use the structure beneath social media to keep you connected across the virtual community.
- Assist you in measuring your social media impact, and connect those metrics to broader coalition goals.

